The hardest thing about emailing is getting started. Some of you have “lists”, but you fall into at least one of the following categories: You haven’t mailed the list in over 3 months. You purchased a list. You have a third-party list. You are mailing co-registration email lists. You actually built your own contacts, but you […]
Are Your Gmails Going to Spam?
This is the most common problem that people come to me with. Their Gmail subscribers are going to spam. Most email marketers care, because at least 85% of their list is Gmail. I’m guessing that you’ve hopped from every ESP, SMTP and MTA service world-wide. You’ll find an “ok” ESP/SMTP/MTA but they are kicking you […]